Assistant Marketing manager

Assistant Marketing manager – Home Care (including Air & Water Wellness) - India / Philippines
Develop and activate the Global 6Ps and campaigns for Home care brands which can travel globally. Once the mix is created, support the other clusters to seed and incubate the brands across markets. This role requires the complete understanding of the existing 6Ps of the markets which will help us understand what is currently available and then choosing the best mix elements for white spaces. The new joinee need to work very closely with SC / Finance / other cross functional teams to define the right sourcing strategy with optimized costs. Overall, he/she needs to be responsible for the P&L and mix success in all the markets.

The role is expected lead for the deployment of brand seeding models, leverage digital and shopper marketing to build brands rapidly, partner with global and regional BU teams to analyse the market and lead the cross functional UI teams to land innovations in market fast with impact.

Candidate must understand/develop understanding of how to build brands successfully on Ecommerce and work closely with Ecommerce team and regional BU teams to work out cohesive plan/assets and land in market.

Key element of the role is identifying white spaces, not purely from point of view of category/brand/format in the markets, but also new geographies and channels where brands are not present. Post which, to work with the respective BU cross functional teams to seed the brand/new format into that white space.

The successful candidate will have a high bias for action, deep passion for building brands, openness to new ideas and approaches, willingness to work with the team to make an impact on the market and a sense of responsibility, measuring performance by results.

The role will report into the HC BG Marketing & Strategy Head for Unilever International based in Dubai. The role will interface with all Unilever categories at Director / Brand Manager level and UI supply chain and finance teams across UI globally.