Digital Marketing executive

Lead Management and Updates:
Support Digital marketing manager on end-to-end lead management process, including lead capture, segmentation, nurturing, and follow-ups.
Regularly update and maintain the lead database in CRM platforms like Salesforce, Zoho CRM, or HubSpot.
Generate and analyze lead performance reports to inform marketing strategies.
Online Certifications and Webinar Management:
Plan and execute online certification programs and webinars with seamless operational delivery.
Manage participant registrations and event attendance through integrated systems.
Design and distribute QR codes for easy registration and resource access during webinars and certifications.
Distribute certificates and track post-event success metrics.
Upload content through CMS for website
Feedback Tracking and Reporting:
Develop and maintain a feedback tracker to collect participant insights from webinars and events.
Use survey tools (e.g., Microsoft Forms, Typeform) to gather feedback and generate actionable reports.
Monitor feedback trends to identify areas for improvement and report them to the team.
Communication Campaigns:
Draft and manage email campaigns to promote events, certifications, and lead nurturing activities.
Use QR codes to simplify event promotions and provide easy access to campaign landing pages.
Ensure consistent and timely responses to participant and lead inquiries.
Website and Social Media Management:
Regularly update the website with event details, certifications, and new content.
Develop and post engaging social media content to promote initiatives across platforms.
Track engagement metrics and use tools like Google Analytics and Hootsuite to optimize campaigns.
Technical Integration and Tools Management:
Set up and maintain QR codes for events, feedback forms, and resources.
Collaborate with the team to integrate digital tools for marketing automation and lead tracking.
Troubleshoot technical issues across platforms like CRM, webinar tools, and email marketing software.
Reporting and Analytics:
Track and analyze performance metrics for certifications, webinars, and campaigns.
Generate reports on lead engagement, feedback trends, campaign ROI, and overall impact.
Use insights from tools like Google Analytics, CRM dashboards, and feedback trackers to enhance strategies.