Digital Marketing Specialist: Paid Search

Assist in the development and execution of strategies across Google Ads to support various product lines and business units.
Conduct keyword research and ad copy optimization for improved campaign performance
Assist with the setup, management, and optimization of campaigns, ad groups, and keywords
Monitor campaign performance metrics and provide regular reports to the team, highlighting key insights and opportunities for optimization.
Collaborate with cross-functional teams, including marketing, design, and analytics, to ensure alignment with broader marketing objectives.
Stay updated on industry trends, standard processes, and algorithm updates to continuously improve paid search strategies and tactics.