Email Marketing Team Lead
Marketing
Gurgaon
India
8+ years
Google Operations Center
Manage E2E email campaign production process
Lead production team (consisting of HTML developers and QA / Workflow specialists) throughout campaign creation process, addressing ad hoc concerns or issues
Maintain delivery timeline by managing and supporting production team
Assess final deliverables for accuracy and triage technical updates necessary for resolution
Responsible for timeliness and quality of the final asset delivery
Serve as offshore production point of contact
Be the PoC for the onshore team (CSM, APL), communicate project status, communicate project details, assess feasibility of timeline changes and change requests
Collaborate cross-functionally with technical and non-technical teams
Represent needs of the production teams to the onshore team
Managing localization process
Submitting, receiving and actioning campaign localization requests
Ensuring timely turnaround of localization requests, troubleshooting and proactive problem solving, in case some languages experience delays or unreasonably long timelines.
Manage operational reporting
Facilitate operational reporting such as total and project level capacity utilization, post-production error measurement, change request monitoring, etc.
Drive efficiency and process innovation
Proactively identify opportunities for improvement, leading to higher quality and shorter turnaround times, both stemming from process and infrastructure innovation, for example by implementing GenAI (generative AI) in processes
Manage implementation of changes with the team