Product Marketing Associate

Execution of Marketing Initiatives: Support the Manager for India Degrees in executing marketing campaigns, including email communications, webinars, and other promotional activities that align with business objectives.
Consumer Journey Optimization: Analyze and map consumer journeys to identify touchpoints and opportunities for improvement that enhance user experience and conversion rates.
Content Development: Create engaging and high-quality marketing content, including email copy, landing pages, and promotional materials tailored to target audiences.
Collaboration with Cross-Functional Teams: Work alongside domain managers and channel managers to ensure cohesive messaging and effective execution of marketing strategies across different channels.
Performance Monitoring: Track and analyze campaign performance metrics to provide insights and recommendations for continuous optimization of marketing efforts.
Market Research: Conduct research to stay updated on industry trends, competitive landscape, and consumer preferences to inform marketing strategies.