Specialist - Employer Branding & Campus Relations

Employer Branding:
● Design and execute a comprehensive employer branding strategy to position PhonePe as an
employer of choice, leveraging platforms such as social media, external events, publications...
● Create and maintain a robust pipeline of tailored content / creatives / videos / posts for various
platforms and target groups to engage potential talent effectively.
● Organize and participate in sponsorships, speaking engagements, mixers, and other networking
opportunities to reach and engage relevant talent pools.
● Analyze key employer branding metrics, industry trends, and campaign performance to provide
actionable insights to senior leadership and HR business partners.
● Design and implement change management strategies to support new employer branding
initiatives, collaborating closely with HRBPs and business stakeholders for successful adoption.
● Ensure a positive, seamless, and engaging candidate experience throughout the recruitment
process by identifying and implementing strategies to enhance candidate interactions.
Campus Recruitment:
● Build and execute campus recruitment programs aligned with business requirements, hiring
targets, and diversity objectives across key functions (Engineering, Analytics, Merchant, and
other Business Units).
● Represent PhonePe at campus drives, pre-placement talks, and recruitment events, ensuring the
delivery of a compelling employer value proposition. Oversee pre-placement talks, assessments,
interviews, and other campus recruitment activities in virtual, hybrid, or on-site settings.
● Leverage analytics to evaluate the effectiveness of campus programs, identify improvement
opportunities, and refine recruitment strategies.
● Identify and employ innovative sourcing methods to attract a diverse pool of high-quality
candidates. Collaborate with senior leadership to align sourcing strategies with future talent
needs.